About Me

I’m a Senior Designer and Art Director based in Hong Kong, with over a decade of international experience—ten years in London and four in Hong Kong. I’ve led award-winning creative work at major media companies and creative agencies, delivering high-impact campaigns across digital, video, print and events.

I create innovative solutions for both B2B and B2C audiences, with a focus on branded storytelling and strategic marketing. From articles and micro-docs to social content and live experiences, I help shape data-led ideas into compelling campaigns.

I’m experienced in working with global teams, collaborating with internal stakeholders, sales leads, editors, producers, animators, developers, junior designers, external vendors and clients to turn complex briefs into clear, engaging experiences. My background also includes producing and presenting pitch and training materials, and I am certified in UI/UX.