CNN – CNN Commercial showcase site & other promotion assets
Sector: Media & Broadcasting
Launch: 2017-2018
Art Direction
My Services:
Campaign Design
Design
Motion Graphics
Pitching & Ideation
UI Design
Vendor Management
Video Graphics
Project overview
In 2017, I served as the lead designer for the CNNIC website, the digital hub for CNN International Commercial. The site was crafted as both a ‘shopfront’ and a lead generation tool, showcasing CNNIC’s innovative creative work and advertising solutions. My goal was to design an engaging, user-focused site that captivates visitors, enhances interaction, and drives new business. The result was a lightweight, fully responsive CMS website that seamlessly showcases CNNIC’s content, offering potential clients numerous opportunities to explore and engage.
Crimson Red
White
Black
Visual identity
The Challenge
Showcase content in a way that keeps target audiences engaged while not distracting from its core purpose of attracting potential corporate partners.
The Solution
Fully responsive HTML5 website with a lot of cutting edge micro-interactions and features, content moulded and crafted especially for its audience and a lightweight design to work on any device.
Ep 1. Century Old Dish | Video intro
Ep 1. Century Old Dish | Video intro
Ep 1. Century Old Dish | Video intro
Visual identity
Creating a seamless navigation experience was essential, ensuring users could effortlessly explore the content and quickly access the Marriott booking page. To achieve this, I designed the site with a horizontal navigation bar, enabling easy browsing across multiple destinations. This design also kept the Marriott Bonvoy branding and call-to-action consistently visible within the browser window.
Ep 1. Century Old Dish | Video intro
Ep 1. Century Old Dish | Video intro
Ep 1. Century Old Dish | Video intro
