A CNN Commercial showcase site & other promotion assets
In 2017, I served as the lead designer for the CNNIC website, the digital hub for CNN International Commercial. The site was crafted as both a ‘shopfront’ and a lead generation tool, showcasing CNNIC’s innovative creative work and advertising solutions. My goal was to design an engaging, user-focused site that captivates visitors, enhances interaction, and drives new business. The result was a lightweight, fully responsive CMS website that seamlessly showcases CNNIC’s content, offering potential clients numerous opportunities to explore and engage.
My Role
Art Director
UI Design
Company
CNN
Black
Crimson Red
White
The Challenge | Showcase content in a way that keeps target audiences engaged while not distracting from its core purpose of attracting potential corporate partners.
The Solution | Fully responsive HTML5 website with a lot of cutting edge micro-interactions and features, content moulded and crafted especially for its audience and a lightweight design to work on any device.
Additonal shots
Site Navigation
Reusable Components
CNN Commercial Homepage
CNN Livestream promotion
In a noisy UK news landscape, a compelling campaign in 2021 was needed to cut through and generate awareness for CNN's UK Livestream launch. The objective was to attract new UK audiences and to convert them into engaged subscribers, positioning CNN as a top-of-mind global news authority, distinctive from regional UK competitors. My role was to design and produce the promotional creatives along with the landing page for new subscribers.
Next Project
Pre-roll advertisement | 30 second video
Traffic Drivers | Light & Dark Creatives