Smart Starts
The Smart Starts campaign, launched in 2018, showcased how IBM’s smart technologies empower businesses of all sizes to drive meaningful change in Africa. The campaign featured three stories, each brought to life through custom illustrations and a thoughtfully designed user interface. I created all illustrations, leveraging IBM’s colour palette to ensure a cohesive visual identity, while unique colour themes distinguished each article to add depth and individuality to the campaign.
My role
Art Director
UI Design
Company
CNN | IBM
Heading & Paragraph Font
Sunshine Yellow
Tropical Teal
Sapphire Blue
The Three Stories
Where The Water Flows. Discover how an international partnership used an IBM innovation to help transform the future of clean water access in Kenya.
Small Loans, Big Dreams. Learn how an app developed with IBM is helping small-scale vendors and farmers in Kenya to get better a financial footing.
The Light Shines In The Cloud. How a start-up from Lagos is working with IBM to provide Nigerians with a reliable electricity supply.
Additonal shots
Traffic Drivers
Site Menu
Article 1 | Where The Water Flows
Article 2 | Small Loans, Big Dreams
Article 3 | The Light Shines In The Cloud
Next Project
