Great Expectations
CNN partnered with Yanmar, a Japanese diesel engine and marine product company on a 2020 campaign to increase their brand awareness in the US and Europe and to introduce their flagship boat, the X47. This campaign was booked to coincide with their involvement in the 36th America’s Cup, a key date in their promotional calendar.
My Role
Art Director
UI Design
Company
CNN | Yanmar
Heading typeface
Paragraph typeface
Black
Ruby Red
White
Visual Focus
This standalone site was crafted with reusable content blocks in mind for future campaigns. The objective was to deliver a bold, user-friendly design enhanced by subtle micro-animations. The clean, monochromatic layout was an elegant backdrop for the campaign's original photography and videos.
Additonal shots
Responsive UI & Grid System
Traffic Drivers
Site Transitions & Micro-animations
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